About the Chesapeake Bay Foundation
Celebrating its 50th anniversary, the Chesapeake Bay Foundation (CBF) is the nation’s leading conservation organization dedicated solely to restoring and protecting the Chesapeake Bay, our nation’s largest estuary. With over 230,000 members, an annual operating budget of $26 million, a $55 million endowment, CBF’s 185 full time staff work in offices in Annapolis and Easton, MD; Richmond and Virginia Beach, VA; Harrisburg, PA; Washington, DC; and in 15 field education program locations across the Bay watershed
CBF's headquarters - the Philip Merrill Environmental Center – in Annapolis is the world’s first USGBC LEED platinum building. In 2014, CBF opened the Brock Environmental Center in Virginia Beach; the Brock Center is the tenth certified Living Building and one of the most energy efficient, environmentally smart buildings in the world.
Context of the Position
The Digital Media Manager—Fundraising and Acquisition resides in the Communications Department, one of four programmatic departments at CBF (the others being Environmental Education, Environmental Protection and Restoration, and Litigation).
At the Chesapeake Bay Foundation, the Communications Department is a programmatic department. Its role is to market CBF’s priorities, including its policy, education, litigation, restoration, fundraising, and member-development programs; engage the public; and mobilize its advocacy and financial support. CBF’s Communications activities are broken into five functional areas: Writing and Content Development, Creative Services, Media Relations, Digital Outreach, and Operations and Internal Communications.
Through these five areas of expertise, Communications staff develop narrative, graphic, and video content through all our communications channels; research and write, utilizing storytelling to make stories “sticky;” manage our brand graphically and in messaging; manage all aspects of earned, paid, and public service media (and all the elements which go into it such as relationships with reporters, press releases, other forms of communications, etc.); manage all aspects of digital media, including our mobile-optimized website and blog, action alerts, outgoing e-mail program, social media, and any other forms of direct or indirect communications with the public at large or a subset of the public, including our members. Communications also manages CBF’s video strategy, internal communications, and public opinion research.
The Digital Media Manager—Fundraising and Acquisition will serve on the Digital Communications team and will report to the Director of Digital Communications.
The Digital Communications Team is responsible for engaging, building, and maintaining the organization’s online community and programs. The team works closely with the rest of Communications as well as CBF’s Development, Education, and Environmental Protection and Restoration Departments to ensure our online program advances the organization’s fundraising, growth, education, restoration, and policy objectives.
The Digital Media Manager—Fundraising and Acquisition will manage, engage, and build a strong, effective community of clean water supporters as well as manage the health of the organization’s digital fundraising program.
Taking direction and supervision from the Director of Digital Communications, the Digital Media Manager—Fundraising and Acquisition will:
1. Collaborate with internal partners and consultants to conceptualize and execute all multi-channel fundraising campaigns, including copy production, layouts, review/approvals, sends, and analysis while keeping stakeholders informed of progress;
2. Work with internal and external partners to design, execute, and analyze multi-channel acquisition campaigns that grow our e-mail file in a meaningful, effective way;
3. Monitor and improve the overall health of our e-mail file by ensuring that newly acquired CBF supporters are onboarded effectively (sourced correctly within our Luminate Online platform and database; served tailored messaging when possible; etc.);
4. Using data, evaluate the effectiveness of fundraising and acquisition campaigns to determine what methods are most successful, including using detailed analytics and metrics for assessment against internal and external benchmarks, and report back to key stakeholders;
5. Educate colleagues in the tools and techniques of digital fundraising and acquisition to help them understand when and where such digital techniques will be effective;
6. Assist in other duties as assigned.
All members of the Digital Media Team are expected to:
1. Have a strong editorial sense and contribute to writing and editing digital media content across multiple platforms utilizing CBF’s Style Guide and the Chicago Manual of Style;
2. Consistently maintain and report out on stats, analyzing the effectiveness of their work;
3. Stay abreast of the latest digital media trends, with an eye toward adopting best practices.
Professional Experience and Qualifications
CBF is looking for a strategic and creative digital thinker with excellent writing, editing, and project management skills as well as a solid understanding of the digital world, particularly with regard to social media. Leading candidates will have at least four years’ experience in the digital world at an issues-based organization, publication, or campaign. The ideal candidate will be a graduate from an accredited four-year university or college majoring in Communications, English, Marketing, Policy, or a related field. A passion for digital media and marketing/communications as well as the ability to translate complex scientific concepts into lay terms is required. Must also demonstrate a knowledge of environmental issues and a commitment to fixing them. Knowledge and passion for the Chesapeake Bay and its rivers and streams is preferred.
How to Apply
To apply, please send cover letter, resume, and salary history and requirements no later than August 25, 2017 to:
Chesapeake Bay Foundation
CBF offers a comprehensive benefits package to include: 20 vacation days, 10 sick days, health, vision, dental, life insurance, and a tax deferred annuity plan. The Chesapeake Bay Foundation is an Equal Opportunity Employer.