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PA Outreach and Advocacy Manager
11/12/2014

The Chesapeake Bay Foundation seeks a PA Outreach and Advocacy Manager to be based at their PA State Office located in Harrisburg.

THE CHESAPEAKE BAY FOUNDATION

The Chesapeake Bay Foundation (CBF) is the largest regional non-profit conservation organization working solely to save the Bay. Established in 1967, CBF has a staff of approximately 185 employees working in offices in Annapolis Maryland; Richmond and Norfolk, Virginia; Harrisburg, Pennsylvania; and Washington, D.C., and in 15 field education program locations. CBF's headquarters office is in the Philip Merrill Environmental Center, the world’s first LEED platinum building.CBF has an annual budget of approximately $21 million and is supported by more than 200,000 members and e-subscribers. For more information on CBF please visit www.cbf.org.

 

CONTEXT OF THE POSITION 

The PA Outreach & Advocacy Manager is the lead professional in the Pennsylvania Office in envisioning, developing, and executing outreach and advocacy activities strategically and innovatively. The position is focused within Pennsylvania’s portion of the Chesapeake Bay watershed, but includes efforts throughout the Commonwealth as necessary.  The Manager is responsible for organizing and creatively engaging CBF constituents, the state legislature and administration, other conservation leaders and organizations, ‘non-traditional’ partners, and the general public. The position also requires engaging with federal legislative officials and staff in conjunction with the CBF Director of Federal Affairs. This position works cooperatively on CBF priority regional issues with Headquarters staff, including those associated with the Chesapeake Clean Water Blueprint, and serves as a member of CBF's internal Grassroots Team. The Manager works as part of a professional team that includes specialists in science, policy, restoration, development, education, and communication.  The Manager utilizes Pennsylvania staff expertise in coordination with Headquarters staff to maximize CBF effectiveness in working with groups and individuals to realize the goals of the organization. This position manages Pennsylvania Grassroots Field Staff, volunteers, and interns. 

Essential functions include:

1. Engage and organize CBF constituents and other members of the environmental community to work on legislative and regulatory issues of importance to Pennsylvania’s rivers and streams and the Chesapeake Bay.

  • Develop, diversify, expand, and lead CBF’s Pennsylvania grassroots activities to ever increasing levels through innovative and creative organizing and engagement methods. 
  • Develop, diversify, and manage Pennsylvania grassroots tools to cultivate, inspire, and train citizen leaders and constituents on environmental issues and skills and inspire them to take action, such as volunteer and member programs, speakers’ bureau, trainings/workshops, phone banking, door-to-door canvass, and electronic alerts.
  • With the assistance of staff, develop and lead strategies for the development of advocates in key state and federal legislative districts.
  • Provide the grassroots, advocacy strategy and action for legislative and other policy initiatives undertaken by the Pennsylvania Office. Work closely with Headquarters staff to coordinate regional efforts.  
  • Lead efforts to develop and maintain partnerships and coalitions with both conservation and other “non-traditional” interest groups.
  • Work cooperatively with staff to maximize interaction with key state and federal legislators and their district staff.

2. Continuously increase the awareness of the Pennsylvania Office of CBF and its priorities and programs among local, state, and federal elected officials, traditional and ‘non-traditional’ partners, and the general public. 

  • Collaborate with staff to develop and maximize opportunities for media, partnerships, and contact with state legislators and federal district offices through volunteer events, projects, workshops, speakers’ bureau, etc. 
  • Plan and execute special events, programs, and projects for traditional and ‘non-traditional’ partners, including forums and regional workshops.  
  • Plan and execute special events, programs, and projects for the general public and CBF members, including forums and regional workshops.  
  • Plan and execute special events for General Assembly members and key Administration officials.
  • Develop and lead strategies to grow PA Office of CBF membership on various levels.

3. Work in coordination with Communications department staff to develop written and electronic materials that synthesize technical information and educate, inspire, and involve people in the protection and restoration of Pennsylvania’s rivers and streams and the Chesapeake Bay.

4. Assist in the expansion and maintenance of “grasstops” engagement in the Pennsylvania Office.

  • Work with PA Executive Director and Assistant Director to associate with and integrate CBF’s board members into the Pennsylvania Office legislative activities, priorities, and programs.  
  • Coordinate “grasstops” activities with Pennsylvania Development Director. 

5. Serve as Pennsylvania Office liaison for CBF Grassroots and Blueprint efforts.

  • Engage and collaborate with Pennsylvania Education staff.
  • Represent Pennsylvania Office in internal Grassroots and Blueprint meetings and events. 
  • Other duties as assigned. 


PROFESSIONAL EXPERIENCE AND QUALIFICATIONS

Successful candidates must possess a Bachelor's degree and a minimum of five years of experience that includes a variety of grassroots organizing, volunteer leadership and training, engagement with legislators, and demonstrated creative insight and skills. The ideal candidate has experience in developing and implementing targeted and successful campaigns that integrate on the ground constituency identification and building efforts in order to engage and advocate numerous stakeholders but primarily state and federal government. Experience with political campaigns is not mandatory but preferred.  Successful candidates will have demonstrated strong strategic and interpersonal skills and creative methods to engage and motivate the public to take action for the environment.  Successful candidates offer at least three to five years of supervisory and project management experience. 


To apply, please send cover letter, resume, and salary history and requirements no later than December 1, 2014 to:


Human Resources/FY15-18-PAOAM

Chesapeake Bay Foundation

Cbf_employment@cbf.org


CBF offers a comprehensive benefits package to include: 20 vacation days, 10 sick days, health, vision, dental, life insurance, and a tax deferred annuity plan.  The Chesapeake Bay Foundation is an Equal Opportunity Employer.

PA Media and Communications Coordinator
11/11/2014

The Chesapeake Bay Foundation seeks a Pennsylvania Media and Communications Coordinator to be based at their PA State Office located in Harrisburg.

THE CHESAPEAKE BAY FOUNDATION

Established in 1967, the Chesapeake Bay Foundation (CBF) is the largest regional non-profit conservation organization working solely to save the Bay. CBF educates advocates, litigates, and restores. Currently, CBF’s greatest priority is a focused effort to ensure programs and funding are in place by 2025 that will allow the Bay to meet water quality standards. This will happen by fully implementing (Bay) state-specific, self-directed pollution reduction plans to meet specific science-based pollution limits established by the Environmental Protection Agency in 2010. 

CBF has a staff of approximately 175 employees working in offices in Annapolis and Salisbury, Md., Richmond and Norfolk, Va., Harrisburg, Pa., and Washington, D.C., and at 15 field education program locations. CBF has a current annual budget of approximately $24.1 million and is supported by more than 200,000 members and e-subscribers. For more information on CBF, visit cbf.org. 


CONTEXT OF THE POSITION 

The Pennsylvania Media and Communications Coordinator is a position on the Media Relations team within the Communications Department.  Communications is one of four operating program areas within CBF; the others are Environmental Protection and Restoration, Litigation, and Environmental Education.

Communications’ charge is to market CBF and its policy agenda, educate and engage the public, and mobilize its support for priorities, including advocacy and member-development objectives. CBF defines marketing as actions which help to persuade a targeted audience. They can be through earned media (and all the elements which go into it such as relationships with reporters, press releases, other forms of communications, etc.); purchased media; direct communications with an audience such as through CBF’s many publications, our website, action alerts, and any other forms of direct or indirect communications with the public at large or a subset of the public, including our members. Communications also manages internal communications and public opinion research. 

CBF’s Communications activities are broken into three functional areas: Media Relations, Creative Services, and Community Building and Digital Media. The Pennsylvania Media and Communications Coordinator will serve on the Media Relations team and will report to the Director of Media Relations. The position will also support the efforts of other functional areas within Communications.

The Pennsylvania Media Communications Coordinator organizes statewide media contacts and communications programs in support of organizational priorities and Pennsylvania issues. He/she will maintain strong relationships with Pennsylvania media, draft press releases and advisories, letters to editors, newspaper articles, radio/television spots, and other pieces for dissemination through Pennsylvania media. The individual in this position will also collect, archive, and distribute Bay-related articles to CBF headquarters and Pennsylvania office and assist in the development and distribution of additional CBF communications materials including the magazine, brochures, audio-visual materials, CBF’s e-newsletter, and web content. The individual in this position will also mentor Pennsylvania staff to ensure that they stay on message and their delivery is effective and persuasive.  

ESSENTIAL FUNCTIONS:

Coordinate Pennsylvania state media/press relations (80 percent):

  • Initiate and respond to media contacts, and establish and maintain strong relationships with reporters, assignment and opinion editors, and other media.
  • Draft and distribute press advisories and releases, letters to editor, op-eds,  etc.
  • Edit and submit stories, photos, and other graphic images to environmental newsletters, associations, CBF website, blogs, etc. 
  • Ensure that press releases, talking points, and other collateral follows CBF messaging guidelines.
  • Read and compile Bay-related articles from area newspapers, distribute to Pennsylvania staff and headquarters. 
  • Develop effective press conferences and media tours, and display and brochure materials for use in special events, workshops, etc.
  • Develop effective presentations for use by radio and television.
  • Assist Pennsylvania staff with the writing and editing of reports, letters, and other press related documents. 
  • Ensure that Pennsylvania materials conform to CBF’s style guide.
  • Mentor Pennsylvania staff to message effectively.

Coordinate networking activities that enhance policy communication (20 percent): 

  • Assist in developing special events and field trips designed to inform, educate and engage business leaders, other decision makers, and the general public. 
  • Assist with and speak at public outreach events, both for CBF and other environmental organizations.
  • Coordinate with PA Outreach & Advocacy Manager and other staff on development of content and messaging for outreach activities and key stakeholders.
  • Write articles for CBF’s magazine, Save the Bay.
  • Write articles for CBF website and Pennsylvania Office submissions for the e-newsletter.
  • Assist Pennsylvania State Office with planning and communicating legislative and policy priorities. 
  • Perform other duties as required.


PROFESSIONAL EXPERIENCE AND QUALIFICATIONS

Bachelor’s degree in Communications or related field. Five years’ experience in newswriting, issue or political campaigns, and/or media and public relations is required. Familiarity with all aspects of CBF’s program, policies, and procedures preferable. Knowledgeable about processes and editorial policies of major media (press, radio, TV), as well as blogging and experience in writing for electronic media. Proven excellent oral and (especially) written communication skills is required. Proficient in the use of computer systems, standard office software, and in the use of audio-visual media. Environmental experience, especially about the Chesapeake Bay and water quality issues, is preferable, but not required.    

To apply, please send a resume and cover letter to the address below no later than December 3, 2014.  

Human Resources/FY15-17-PAMC

Chesapeake Bay Foundation

Cbf_employment@cbf.org

CBF offers a comprehensive benefits package to include: 20 vacation days, 10 sick days, health, vision, dental, life insurance, and a tax deferred annuity plan.  The Chesapeake Bay Foundation is an Equal Opportunity Employer.

 

 

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The Chesapeake Bay Foundation is a nonprofit,
tax-exempt charitable organization under
Section 501(c)(3) of the Internal Revenue Code.
Donations are tax-deductible as allowed by law.