About the Chesapeake Bay Foundation
Established in 1967, the Chesapeake Bay Foundation (CBF) is the largest regional nonprofit conservation organization dedicated to saving the Chesapeake Bay, its rivers and streams, and the wildlife that call it home through education, advocacy, litigation, and restoration. Since 2010, CBF has engaged in a focused effort to defend and implement the Chesapeake Clean Water Blueprint, a binding federal and state collaborative agreement aimed at reducing pollution to the science-based, legally-affirmed levels established by the U.S. Environmental Protection Agency (EPA). The Blueprint is expected to be fully implemented by 2025. If the states and the federal government achieve Blueprint goals, the Bay will finally—after decades of failed efforts—be removed from the Clean Water Act’s impaired waters list. Successfully implementing the Blueprint depends on a well-informed, engaged, active, and diverse constituency of members, advocates, and volunteers who speak up and take action to save the Bay.
CBF has a staff of approximately 185 employees working in offices in Annapolis, Maryland; Richmond and Virginia Beach, Virginia; Harrisburg, Pennsylvania; and Washington, D.C. as well as 15 field education program locations. Our staff and volunteer corps work throughout the region educating students and adults, advocating for clean water policies, restoring waterways, and litigating when necessary.
CBF's headquarters office in Annapolis, Maryland is the Philip Merrill Environmental Center, the world’s first U.S. Green Build Council’s LEED platinum building. In 2014, CBF opened the Brock Environmental Center—one of the world’s most energy efficient, environmentally smart buildings—in Virginia Beach, Virginia.
CBF has an annual budget of approximately $26 million and is supported by more than 240,000 members and e-subscribers. For more information on CBF, please visit cbf.org.
Context of the Position
CBF’s Communications department is broken into three functional areas: Creative Services, Digital Communications, and External Media. The department’s charge is to market CBF and its policy agenda, educate and engage the public, and support the organization’s priorities and initiatives. Communications also manages internal communications and public opinion research.
The Senior Director of Communications will serve as second-in-command of the Communications department and be responsible for designing and implementing strategic communications and marketing campaigns that elevate CBF’s profile, educate key audiences (including CBF staff), and inspire actions that help save the Bay. The Senior Director will report to the Vice President of Communications and supervise the Senior Writer, the Senior Manager of Community Engagement, and a part-time Senior Naturalist while working to ensure integration between the Creative Services, Digital Communications, and External Media teams. The Senior Director of Communications may also represent the Vice President when he or she is otherwise unavailable.
• Strategic Communications and Marketing:
o Work closely with the Vice President of Communications to develop and implement CBF’s overarching strategic communications and marketing plan.
o Work closely with key programmatic (policy, litigation, fundraising, etc.) and Communications colleagues to create and execute integrated communications campaigns.
o Serve as Communications lead for the organization’s five-year Making History campaign as well as project lead for discrete communications efforts.
o Develop and manage an integrated editorial calendar that accounts for all forms of media: earned, owned, and paid. Oversee content development and marketing strategies to ensure all opportunities—expected and unexpected—are leveraged to raise CBF’s profile, engage audiences, and inspire support for clean water initiatives.
• Internal Communications
o Oversee the internal communications strategy to ensure CBF staff posess the messaging and training necessary to deliver CBF’s key messages.
o Ensure close collaboration and strategic coordination between the Directors of Media, Creative Services, and Digital Communications.
o Manage the Senior Manager of Community Engagement, Senior Writer, and part-time Senior Naturalist.
o Represent the Vice President of Communications when he or she is otherwise unavailable.
• Perform other duties as assigned.
Professional Experience and Qualifications
Bachelor’s degree in related field plus a minimum of ten years’ experience in marketing, communications, media, or digital media. Proven ability to develop and manage comprehensive strategic communications programs that leverage the power of storytelling. Exceptional written, oral, and presentation skills. Expertise and awareness in digital and traditional media, including new and emerging technologies. Excellent judgment and creative problem-solving skills. Demonstrated confidence in collaborating with staff across all levels, including executive leaders. Ability to manage projects and lead teams. Attention to detail, respect for deadlines, and strong visual, oral, and interpersonal communication skills. Experience in a mission-driven, environmental advocacy and educational organization is desirable.
How to Apply
To apply, please send cover letter, resume, and salary history and requirements no later than March 23, 2018 to:
Chesapeake Bay Foundation
CBF offers a comprehensive benefits package to include: 20 vacation days, 10 sick days, health, vision, dental, life insurance, and a tax deferred annuity plan. The Chesapeake Bay Foundation is an Equal Opportunity Employer.